WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based between Tel Aviv and New York City.
I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.
Over the past six years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, travel, and culture.
Ready to start your project? Drop me a line and we’ll get straight to work.
Fundraising, Day School
Hold The Door
After four decades in the business, you could say Abrams Hebrew Academy knows a thing or two about education.
When their 40th anniversary coincided with school reopening after Covid closures, they used the opportunity to drive home a message: AHA has kept their doors open no matter what. We asked supporters to “Hold the Door” and ensure that AHA can continue educating generations of Jewish students. AHA successfully raised $300,000+.
For this fundraising campaign, we wrote the campaign slogan, messaging, emails, and social media posts.
Website, Non-Profit
Build for Forever
It takes a village… and this Chabad took their village online with a beautiful new website. This youth-centric Chabad center made their online presence prominent with fresh copy and design.
It was an honor to have a hand in the building of this specific village!