WHAT'S YOUR STORY?

WHAT'S YOUR STORY?

Hi! I’m Esther, a creative copywriter based in Tel Aviv.

I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.

Over the past seven years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, women’s health and wellness, travel, and culture.

Ready to start your project? Drop me a line and we’ll get straight to work. 

Capital Campaign, Non-Profit

CYP Capital Campaign

Campaign Copy: Organization Naming, Pitch Deck, Landing Page, Emails, Social Media Assets

Chabad Young Professionals of Raleigh is getting their grow on! We gave their synagogue a fresh new name to fit their new space and got to work building a capital campaign that brought the entire community out in support.

We created a coordinating pitch deck, landing page, signage, email campaign, and social media assets so that the message was loud and clear: it’s grow time.

Now, all The Shul Downtown needs to do is open their doors and get the good times rolling.

Fundraising, Day School

Hold The Door

Campaign Slogan, Landing Page Copy, Emails, Social Media

After four decades in the business, you could say Abrams Hebrew Academy knows a thing or two about education. 

When their 40th anniversary coincided with school reopening after Covid closures, they used the opportunity to drive home a message: AHA has kept their doors open no matter what. We asked supporters to “Hold the Door” and ensure that AHA can continue educating generations of Jewish students. AHA successfully raised $300,000+. 

For this fundraising campaign, we wrote the campaign slogan, messaging, emails, and social media posts. 

Website, Non-Profit

Build for Forever

Campaign Copy: Landing Page & Emails

Chabad of Jupiter secured a new building, and they wanted to give everyone a chance to get involved. We launched a time-capped online campaign to raise the funds needed for a full revamp of the community center.

Now, the Jupiter Jewish community really does have a place to call home.