WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based in Tel Aviv.
I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.
Over the past seven years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, women’s health and wellness, travel, and culture.
Ready to start your project? Drop me a line and we’ll get straight to work.
Community Guide, Non-Profit
All Rise!
Booklet Copy
As they ushered in a brand new year, Congregation Beth Tefillah of Atlanta, Georgia wanted to welcome new members, thank old ones, and set the tone for another 365 years of growth and goodness.
The “All Rise” mini booklet did just that, giving congregants an overview of the past year, a glimpse into the upcoming one, and inviting them to take part in keeping the community going.
Together we grow!
Companion Booklet, Publication
Chayenu
Research, Curation, Copy
Chayenu is a weekly publication that aims to make daily Torah study accessible and enjoyable to people of all backgrounds. Recently, they published a supplementary companion booklet both in print and on their website to teach subscribers how to best make use of their Chayenu.
We curated sources, excerpts, and insights as we compiled a crystal-clear guidebook that gives readers a thorough understanding and deep appreciation for their daily study.
Fundraising Guide, Non-Profit
Friendship Circle
Guidebook Copy
Fundraising thousands of dollars is no easy task, but Team Friendship has spent years perfecting their formula. After all, a cause this important makes the effort worthwhile!
This explainer booklet guides Team Friendship athletes in reaching their personal fundraising goals in no time.