WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based in Tel Aviv.
I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.
Over the past seven years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, women’s health and wellness, travel, and culture.
Ready to start your project? Drop me a line and we’ll get straight to work.
Brochures, Services
The Lighthouse
Brochure Copy
It’s not easy raising children with Autism. That’s why Lighthouse offers personalized, insurance-subsidized ABA services all across the Tri-State Area.
A brochure for the therapy agency speaks directly to parents’ concerns and raises awareness of this important resource center.
Events, Non- Profit
Resilient Relationships
Event Description, Ad Concepts & Copy, Social Media Posts (Concept & Copy)
An alternative and out-of-the-box event deserves equally unique marketing, don’t you think?
We branded this dating and relationships workshop with a fun, quirky, and irreverent voice. Our goal: make dating for marriage fun, not stiff. Make it cool, not archaic. Make this workshop something young people actually want to attend, not something their parents nudge them to attend.
The turnout was a smashing success—and the Instagram memes even more so.