WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based in Tel Aviv.
I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.
Over the past seven years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, women’s health and wellness, travel, and culture.
Ready to start your project? Drop me a line and we’ll get straight to work.
Video clips need great copy, too.
Writing video scripts is one of my favorite types of projects to work on. Sure, there are the captivating visuals, but behind the glamorous B-roll is a whole lot of crafting and planning. The filming comes only after we spend hours building a structure and flow that draw our viewers deep into the storyline. We painstakingly layer in the details and the humanness that make the stories come alive and tie everything together at the end to leave our audience with a message that hits home.
Writing video scripts allows me to explore and depict the range of human emotions in a creative way. It’s a thrill every time!
Hatzolah of Melbourne
Hatzolah Heroes was more than a campaign; it was a call to action for each member of the Melbourne Jewish community to become a hero. In times of emergency, seconds can make all the difference, and Hatzolah Melbourne has been at the forefront of providing rapid, life-saving medical response for nearly 30 years.
For their annual fundraiser, which successfully raised close to a million dollars, we produced this clip to show that every community member can choose to be a hero.
Video Series, Non-Profit
Rabbi Wallerstein Legacy Fund
Decades after the Bais Yaakov movement began, Rabbi Zechariah Wallerstein recognized the need for a new revolution: beyond study, today’s Jewish girls need to know and feel and connect and heal.
In honor of the first anniversary of his passing, we wrote scripts for a video series sharing the stories of women whose lives Rabbi Wallerstein impacted.
Video Series , Non Profit
Nevonim
Read between the lines. That was the message of Nevonim, a Brooklyn-based organization serving young adults in crisis on their journeys toward recovery and self-actualization.
With the debut of their rebrand, we wrote a series of video scripts to give people insight into Nevonim’s life-saving work.
Video Series, Non-Profit
Brooklyn MRKT
It’s CandyLand for adults!
Welcome to the Brooklyn MRKT, an annual shopping expo to benefit Ohr Naava. With most of their marketing taking place on social media, this video series gave their followers–and those of their partners–a taste of the iconic buying bonanza.
Video Series , Event Promo
MORE VIDEOS THIS WAY
Batya’s Kitchen
Video Ad Campaign, Service Industry
Yeshivah Beth Rivkah
Video Script, Non-Profit
Sorority
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Video Script, Fashion Boutique
Chabad of Westport
