WHAT'S YOUR STORY?
WHAT'S YOUR STORY?
Hi! I’m Esther, a creative copywriter based between Tel Aviv and New York City.
I earned my BA in Psychology at NYC’s Touro University and am currently enhancing my skills at CopyTribe, the virtual school for copywriters.
Over the past six years, I’ve worked on a variety of projects, helping businesses and organizations weave engaging stories and share them with the world. I’m passionate about what I do and am especially interested in the fields of mental wellness, travel, and culture.
Ready to start your project? Drop me a line and we’ll get straight to work.
Website, Real Estate
Azure Realty
Reliable, trustworthy, and caring, Azure Brokerage is everything you’d want in a real estate agency. This Atlanta-based, customer-centric boutique group already had the client base and reputation–all they needed was a website to go with it.
With the website done and dusted, they can focus on what they do best: bringing your dream home.
Website, Professional Services
Ainsworth Gorkin Law
Ainsworth Gorkin’s partners are lawyers with sass, and they cut no corners when it comes to representing their clients. We gave their website a voice that sounds like they do, plus a tagline and copy that spells out exactly how they help.
“Sounds like us,” the partners confirmed. “Especially the bit about the avocado toast.”
Recu Jazz Ensemble
The Recu Jazz Ensemble is a small band that packs a big punch. Working closely with the founders, we helped tell their brand story and share their passion and expertise with the world.
Their new mission statement perfectly encapsulates what they’ve set out to do: create music that captures the ear and the heart.
Website, Music Industry
Website, Service Industry
Tidy By Chan
Professional organizer Chan Kavka-Ross knew exactly what she wanted to include in her website. That’s why she wrote her own website copy, and we came in to edit, restructure, and give things a final polish. The result: less chaos all around.
That’s a win in our books!
The Mitzva Fund
What’s in a mitzva? That’s what we set out to define for The Mitzva Fund, a small NPO with a big vision and even bigger heart. Taking discretion and sensitivity into account, we focused on using language that is simple, thoughtful, and carefully crafted.
Website, Non-Profit
Website, Non-Profit
Esek Atlanta
Starting out in business doesn’t have to be hard. Or at least, not when you’ve got Esek Atlanta on your side. We gave this hardworking organization a name, an identity, and crystal clear web copy.
Now, young Atlantans can get their business mentors faster than you can say “Cha-ching!”
Website, Professional Services
Ovdym
The idea is simple: help people connect with the right virtual assistants.
The challenge? To present the concept–and the process–just as simply. We helped OVDYM communicate their concept and method with their clients.
No miscommunication here, folks.
Website, Non-Profit
Aish Aspire
When Aish launched their latest learning program for women, they needed to introduce it to new and current students. So we dug deep, crafted a tagline, and got to the heart of what their ideal student was looking for.
With targeted questions and clear descriptions, we made it easy for women to give this program a wholehearted “YES!”
Website, Non-Profit
Village Chabad
It takes a village… and this Chabad took their village online with a beautiful new website. This youth-centric Chabad center made their online presence prominent with fresh copy and design.
It was an honor to have a hand in the building of this specific village!
Website, Professional Services
Chabad Escondido
When a warm and friendly Jewish center opened their doors in Escondido, California, they needed an online presence to match. We set them up with a virtual space where they could share events, updates, and information with their community.
Welcome home, Escondidoans!